I thrive on the art of digging into each and every angle of a brand or project, finding the thread of a powerful story and spinning it into something that makes you sit up and take notice. It’s a process I’ve carefully honed over a long, varied career working across the full spectrum of design – from signage and branding to digital and spatial.

I’ve previously been a partner in two design agencies, and held Creative Director, Head of Brand and Head of Design roles in both client and agency settings. I’ve worked with global brands such as the ICC (International Cricket Council), Fiat and Alfa Romeo, plus well-known Kiwi brands including New Zealand Cricket, NZ Rugby Union, The Bank of New Zealand, IAG, State Insurance, Countdown, Briscoes and Rebel Sport.

I’m backed by a network of brilliant creative partners and freelancers, which allows me to manage projects of any size and complexity. Skilled strategists, PR experts, copywriters and content creators, all with powerful portfolios of their own. At the same time, I personally manage all design components, bringing my drive for brilliance to each and every brief that comes across my desk. I believe that to create something truly exceptional, it’s not enough to love design. You have to love storytelling.